Fighting on the Homefront
Rather than relying on propaganda to reduce shortages as in World War I, the government introduced the concept of rationing during World War II.
Posters played a vital role in shaping public perception of rationing by helping Americans understand the necessity of rationing and how to get what they needed to continue feeding their families.
Rationing of commodities like tires and gasoline made carpooling, avoiding unnecessary travel, and walking whenever possible a patriotic duty.
Phrases like "Use it up, wear it out, make it do!" were common slogans as manufacturers focused on producing materials for the military and production of everyday goods temporarily halted.
Salvage and Conservation
Salvage efforts provided scarce materials needed to produce weapons, planes, vehicles, ammunition, and other supplies.